Reposted from Unissu: https://www.unissu.com/proptech-resources/could-covid19-end-up-being-what-forces-the-real-estate-industry-into-the-digital-age

Until now, the real estate market wasn’t exactly forward thinking when it came to digital innovation. Always busy with new projects, many developers and investors chose to continue business as usual and shelve innovations for another, more distant time.

When employees had to switch to work from home, many were forced to explore new ways of working, and digital technologies went from a novelty to a necessity overnight.

While asset and project management tools were being gradually implemented before the crisis, location and geospatial software was considered more of a ‘nice to have’ than ‘need to have’.

For a long time, software tools for geospatial analysis were developed primarily for data scientists and GIS (geographic information system) professionals. They were heavy, required a lot of manual work and advanced skills. Often, they had to be installed locally making difficult if not impossible to run location analysis on the go. This kind of setup didn’t encourage collaboration and in many cases led to work done in silos and data not being shared between teams. It was a slow, inefficient process that prevented many construction companies and urban planning teams from acting fast. Startups and growth companies such as Gyana, Carto, Targomo, Mapple Insights are here to solve that problem.

These new tools are easy to install and apply, so teams can collaborate, share data and make decisions faster than ever. Instead of weeks, you are able to get results in minutes, even seconds. Based in the cloud, these platforms allow anyone within the company to evaluate, compare and share insights on any location without getting up from their desk. With a simple setup, the whole team can get started straight away.

By taking advantage of agile, digital tools your team can cover the entire development process from evaluating location to marketing it to potential investors and tenants. And that’s just the beginning.

Using aggregation data platforms like Datscha you can quickly access all data you need on a property including transactions, yields and valuation. You can add your own data for a more holistic overview.

Architects and engineers can make use of platforms such as Parametricos BIM + GIS to visualise, comment and collaborate on 3D models in real time. Apex’s Scribe provides another interactive way to draw a property and share it with people to explore and edit, online, immersively.

No-code platforms like Mapple Insights or Gyana enable anyone in the company to get a fast understanding of any area and visualise data insights without having to get the analyst team or external consultants involved. They can export these data, visualisations and graphs to generate reports and share insights with colleagues across the world, all online. Easy to consume and share, the insights can be circulated to decision makers while marketing and sales teams can use them for external parties such as future buyers and investors.

Some platforms like for example Mapple and Mapbox come with data already included so you don’t have to worry about having to source, clean it and process it yourself. Mapple Insights goes a step further providing a combination of data sets such as reachability, services and socio-demographics. That’s not all, Gyana’s Neera, Mapple Insights (in collaboration with Telia Crowd Insights) and US based Uncast offer activity (in case of Mapple) and footfall analytics, which can help analyse the impact of COVID-19 on different communities. With intuitive user interfaces, these tools help teams analyse and communicate efficiently both inside and outside the organisation.

For custom, more advanced analysis, developers and data scientists can turn to the Carto platform to combine, visualise, analyse and share data across the organisation. Or use an open source QGIS together with Mapple API.

If your project requires community participation – for example you would like to get resident’s opinion on a new development – Maptionnaire is an excellent, web based tool that can facilitate that. With Maptionnaire your team can interactively collaborate on projects, analyse and share the results.

For more tools like these check Unissu’s PropTech v. COVID resources. If you would like to give Mapple Insights a try, get in touch or book a demo.